FIELD 06 / SIGNAL TRACE
Measure a trend, not one flattering screenshot.
Local results change with location, device, history and time. A useful report records the method and compares the same signals over a longer period.
01
Set a baseline
Record profile completeness, key landing pages, recent interactions and the queries already visible in Search Console.
02
Use repeatable query checks
Choose a small set of service-and-place queries and note where, when and how each check was made.
03
Separate profile and website data
Profile calls and direction requests answer a different question from organic clicks and landing-page performance.
04
Write down every change
A dated change log helps connect an observed trend with work that was actually completed.