FIELD 05 / ROUTING CLASS
Choose the category that describes the business, not the slogan.
The primary category should describe the core business as specifically as the available list allows. Additional categories cover real secondary activity.
01
Start from the core service
Ask what the business is, rather than listing every product it sells. Compare the closest available categories.
02
Use one clear primary category
The main category carries the strongest description of the business. Change it only when the business itself or the available taxonomy changes.
03
Add only real secondary activity
Additional categories should represent services the business actually provides, not search phrases or nearby industries.
04
Keep the public name clean
Do not add locations, services or promotional phrases to the business name unless they are part of the real-world name.