FIELD 02 / RETURN SIGNAL
Reply to the person, and write for everyone who reads later.
A useful reply is short, specific and calm. It acknowledges the message without exposing private details or turning the response into an advertisement.
01
Positive review
Thank the customer and refer to one detail they mentioned. Avoid copying the same promotional paragraph under every review.
02
Negative review
Acknowledge the concern, avoid arguing about intent and offer a private route for facts that should not be discussed publicly.
03
Sensitive services
Do not confirm that someone was a patient, client or visitor when that relationship itself may be private.
04
Before publishing
Remove personal data, discounts tied to editing a review and claims you cannot verify.